Tuesday, March 19, 2019

Power Words And Phrases

Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find a lot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.

Some examples of the power phrases I use include:

"Listen closely ..."

"As you may already know ..."

"Now, I do not know about you ..."

"Well, I've got news for you ..."

"Let me explain ..."

"And best of all ..."

"In fact ..."

"Here's the bottom line ..."

"Quite frankly ..."

"Now, I know what you're thinking ..."

"Take a deep breath and relax ..."

"The answer is yes ..."

Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words.
Some power words to use in your marketing include:

Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets

You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few of the power words and phrases that I have collected over the years.

Do yourself a favor:

Another power phrase ...?

No really ... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life a lot easier ...

And profitable too!


  • How to Select the Best Android TabletHow to Select the Best Android Tablet In the age of smart phones and tablets, Android powered devices have successfully managed to carve a unique identity for them. All the Android powered devices are famous for their user- friendly interface as…
  • Compare Nokia N93 and Samsung E900 - Cool Outside, Tough InsideCompare Nokia N93 and Samsung E900 - Cool Outside, Tough Inside Nokia and Samsung are the big daddies in the mobile market. Both the companies have great market share all over the world. Over the years, Nokia and Samsung have bought some…
  • Cake Decorating Schools Can Make You Launch Your Cake Decorating CareerCake Decorating Schools Can Make You Launch Your Cake Decorating Career Cake Decorating Schools: A Pastry Chef's Primer Cake decorating schools are an important kind of culinary schools with great emphasis on creativity, aesthetics and…
  • Bitcoin BasicsBitcoin Basics For someone not familiar with Bitcoin, the first question that comes to mind is, "What is Bitcoin?" And another common question that is often asked relates to the Bitcoin price. It started out a under 10 cents per…
  • New Electric Car Technology Status ReportNew Electric Car Technology Status Report There's little doubt that electric powered cars are the next big thing. But where are we regarding new electric car technology? Are there any affordable electric cars available today? Here's a…